{"id":1115,"date":"2010-10-20T16:36:37","date_gmt":"2010-10-20T20:36:37","guid":{"rendered":"http:\/\/www.vrg.org\/blog\/?p=1115"},"modified":"2010-10-20T16:36:37","modified_gmt":"2010-10-20T20:36:37","slug":"dairy-check-offs","status":"publish","type":"post","link":"https:\/\/www.vrg.org\/blog\/2010\/10\/20\/dairy-check-offs\/","title":{"rendered":"Dairy Check-Offs"},"content":{"rendered":"<p>From Marion Nestle&#8217;s blog <a href=\"http:\/\/www.foodpolitics.com\/2010\/10\/what-do-checkoff-programs-do\/\">Food Politics<\/a> yesterday:<\/p>\n<blockquote>\n<p>I&#8217;m catching up on reading and just ran across a report about the accomplishments of the dairy checkoff.  This, you will no doubt recall, is the USDA-sponsored program that collects a &#8220;tax&#8221; from dairy producers and uses the funds for generic promotion of dairy products.   What fills the folks running the checkoff with pride?  Among them,<\/p>\n<ul>\n<li>Focusing on dairy health and wellness by helping to combat childhood obesity by encouraging schools to implement physical activity and good nutrition, including dairy.<\/li>\n<li>Partnering with Domino\u2019s Pizza to develop pizzas using up 40% more cheese than usual.  This worked so well that other pizza chains are doing the same thing.<\/li>\n<li>Partnering with McDonald\u2019s to launch McCafe specialty coffees that use up to 80 percent milk, and three new burgers with two slices of cheese per sandwich.  The result?  An additional 6 million pounds of cheese sold.<\/li>\n<li>Creating reduced lactose milks in order to bring lapsed consumers back to milk.  The potential result?  An additional 2.5 to 5 billion pounds of milk each year.<\/li>\n<li>Partnering with General Mills\u2019 Yoplait to develop yogurt chip technology that requires 8 ounces of milk.<\/li>\n<li>Maintaining momentum for single-serve milk by offering white and flavored milk in single-serve, plastic, resealable bottles.<\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>From Marion Nestle&#8217;s blog Food Politics yesterday: I&#8217;m catching up on reading and just ran across a report about the accomplishments of the dairy checkoff. This, you will no doubt recall, is the USDA-sponsored program that collects a &#8220;tax&#8221; from dairy producers and uses the funds for generic promotion of dairy products. What fills the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1115","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts\/1115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/comments?post=1115"}],"version-history":[{"count":3,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts\/1115\/revisions"}],"predecessor-version":[{"id":1118,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts\/1115\/revisions\/1118"}],"wp:attachment":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/media?parent=1115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/categories?post=1115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/tags?post=1115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}