{"id":17087,"date":"2021-03-15T10:00:03","date_gmt":"2021-03-15T14:00:03","guid":{"rendered":"https:\/\/www.vrg.org\/blog\/?p=17087"},"modified":"2021-03-16T10:57:26","modified_gmt":"2021-03-16T14:57:26","slug":"in-search-of-the-wild-tofurky-review","status":"publish","type":"post","link":"https:\/\/www.vrg.org\/blog\/2021\/03\/15\/in-search-of-the-wild-tofurky-review\/","title":{"rendered":"In Search of the Wild Tofurky Review"},"content":{"rendered":"\n
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By Nina Lehr, VRG Intern<\/p>\n\n\n\n

Looking for something new to read while social\ndistancing? Look no further than In\nSearch of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods\nBefore They Were Cool. <\/em>This engaging autobiography follows Seth Tibbott\u2019s\nstory of breaking into the natural foods industry with a tempeh business in\n1980 and eventually founding the now iconic Tofurky Company. <\/p>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0 At around 217 pages, the story is short and sweet, making it the perfect weekend read. Throughout the book\u2019s 9 chapters, Tibbott establishes a strong sense of character and quickly hooks readers in\u2013I was immediately captivated by his grit and tireless efforts towards spreading the plant-based meat movement. For instance, I was amazed to hear that he lived by very modest means for a long time while building up his business, even residing in a simple tree house for a several year period. <\/p>\n\n\n\n

    \nCentral to the narrative is the tension between Tibbott\u2019s desire to stay\ntrue to his mission of spreading veganism with an independent, \u201cbootstrapper\u201d\nattitude and a need to keep his enterprise profitable. Tibbott provides great\nadvice on how to balance these two motivations at the end of each chapter with\n\u201c20\/20 Hindsight\u201d sections detailing lessons such as \u201cFire Yourself Regularly\u201d\nand \u201cInvest Yourself in a Worthy Mission\u201d. <\/p>\n\n\n\n

     The\nstory demonstrates just how dramatically the vegan food movement has evolved\nover the years. Today, it\u2019s easier than ever to take the accessibility of vegan\noptions for granted. After all, even fast foods chains such as Carl\u2019s Junior\nand Burger King serve meatless choices. Tibbott\u2019s story is a great reminder\nthat this progress has been the result of \u201cbootstrappers\u201d who dared to\nchallenge the culinary status quo and try something new at a time in which\nveganism was considerably less mainstream. It\u2019s both an inspiring reflection on\nthe progress made in the last few decades, and a call to action to keep the\nmomentum going in the years to come. <\/p>\n\n\n\n

     All in all, this book is a great choice for vegetarians and meat eaters alike! Anyone interested in business, veganism, or even just an engaging story will enjoy this heartfelt story from Tibbott. Buy the book here: https:\/\/www.amazon.com\/Search-Wild-Tofurky-Pioneered-Plant-Based-ebook\/dp\/B07YCWH95T\/ref=cm_cr_arp_d_product_top?ie=UTF8<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Nina Lehr, VRG Intern Looking for something new to read while social distancing? Look no further than In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool. This engaging autobiography follows Seth Tibbott\u2019s story of breaking into the natural foods industry with a tempeh business in 1980 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17087","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts\/17087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/comments?post=17087"}],"version-history":[{"count":2,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts\/17087\/revisions"}],"predecessor-version":[{"id":17128,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts\/17087\/revisions\/17128"}],"wp:attachment":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/media?parent=17087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/categories?post=17087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/tags?post=17087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}