{"id":17725,"date":"2021-07-26T09:00:08","date_gmt":"2021-07-26T13:00:08","guid":{"rendered":"https:\/\/www.vrg.org\/blog\/?p=17725"},"modified":"2021-07-02T13:45:55","modified_gmt":"2021-07-02T17:45:55","slug":"marketing-food-from-a-vegan-food-truck","status":"publish","type":"post","link":"https:\/\/www.vrg.org\/blog\/2021\/07\/26\/marketing-food-from-a-vegan-food-truck\/","title":{"rendered":"Marketing Food from a Vegan Food Truck"},"content":{"rendered":"\n
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By\nCallie Showalter, VRG Intern<\/p>\n\n\n\n

All\nacross the United States and Canada, you can find food trucks selling vegan and\nvegetarian food. Whether it\u2019s tacos, falafel, injera, or fried chicken, there\u2019s\na food truck for it. They\u2019re becoming increasingly popular due to their\nversatility and accessibility. Because the vegan population of the U.S. is\nfairly small compared to the meat-eating population, would-be restaurant owners\nare sometimes hesitant to open a fully-fledged all-vegan restaurant. But food\ntrucks are the perfect solution\u2014they\u2019re more affordable; both for the\nrestaurant owner, and for the customers. <\/p>\n\n\n\n

     The very nature of a food truck allows it\nto travel\u2014which means you can find food trucks at parks, bars, farmers markets,\nconcerts, and other special events. These are all public spaces, attended by\npeople of all lifestyles and diets. Vegan food trucks being located in these\nspaces increases the accessibility of veg-friendly food for those who are not\nvegan. And it may even prove to many people that vegan food can be cheap and\ndelicious! Many vegan food trucks also travel to areas that have very little\naccess to fresh, nutritious foods\u2014such as \u201cfood deserts.\u201d The trucks selling\ntheir food in these communities can help increase accessibility to vegan food\nfor those who would not normally have it.  \n<\/p>\n\n\n\n

     A popular vegan food truck in my city resides\nat a different brewery each day out of the week, all in different parts of town.\nWith the truck being located in so many different kinds of spaces, it exposes\ntypical meat-eaters to vegan and vegetarian foods that they wouldn\u2019t have\notherwise tried. The truck\u2014 Sage Against the Machine in Bellingham, WA\u2014 serves\na wide range of affordable, tasty vegan meals. They offer comfort foods made\nvegan, like chili dogs and vegan mac n\u2019 cheese. Offering meat-eaters vegan\nversions of these foods that they enjoy is a great way to expose them to vegan\nfood and prove that it doesn\u2019t have to be expensive or hard-to-find. <\/p>\n\n\n\n

     Part of the marketing strategies of food\ntrucks like Sage Against the Machine is to offer merchandise such as shirts or\nstickers. People using the merchandise spread the word throughout the city\nabout vegan food. They also offer punch cards, where you buy ten meals and get\none free. So, even people who aren\u2019t vegan will return to the food truck\ncontinuously so that they\u2019ll get their reward! Food trucks oftentimes display\ncolorful, artistic exteriors to catch people\u2019s eyes. Having distinct logos and\ncolors allows food trucks to become easily recognizable, and become established\nas well-known eateries in their communities.<\/p>\n\n\n\n

     Do you have a food truck in your city that\noffers vegan or vegetarian food? Tell friends and family about it, or post\npositive reviews on social media. Also, contact the truck to let them know about\nupcoming local events\u2014including concerts, marathons, farmers markets, or art\nshows. That way, the truck can offer its services to the event and they can\nserve food there! Or, if you\u2019re planning an event, invite the food truck to\nattend! I invited two vegan food trucks in my city to an environmental and art\nevent I was planning. Tons of meat-eating people got to experience yummy vegan\nfood that day!<\/p>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0 Unlike a traditional restaurant, people may happen upon a food truck by chance rather than purposefully seek it out. This is why food trucks are the future of popularizing the vegan and vegetarian lifestyle. While a meat-eater may never choose to get dinner at a sit-down vegan bistro, they may find themselves at a concert where the food truck serves vegetarian food! These trucks work hard to market their food towards all kinds of people\u2014and we should continue to support them in our communities if we have them. If you don\u2019t have a food truck in your area that serves vegan or vegetarian food, try to seek them out while you are traveling! <\/p>\n\n\n\n

For information about other places in the USA and Canada to eat vegan when eating out, see https:\/\/www.vrg.org\/restaurant\/index.php<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Callie Showalter, VRG Intern All across the United States and Canada, you can find food trucks selling vegan and vegetarian food. Whether it\u2019s tacos, falafel, injera, or fried chicken, there\u2019s a food truck for it. They\u2019re becoming increasingly popular due to their versatility and accessibility. Because the vegan population of the U.S. is fairly […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17725","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts\/17725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/comments?post=17725"}],"version-history":[{"count":1,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts\/17725\/revisions"}],"predecessor-version":[{"id":17727,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts\/17725\/revisions\/17727"}],"wp:attachment":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/media?parent=17725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/categories?post=17725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/tags?post=17725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}