{"id":3659,"date":"2012-08-03T11:27:52","date_gmt":"2012-08-03T15:27:52","guid":{"rendered":"http:\/\/www.vrg.org\/blog\/?p=3659"},"modified":"2012-08-06T21:26:25","modified_gmt":"2012-08-07T01:26:25","slug":"caryn-ginsbergs-animal-impact-available-at-ar2012-animal-rights-conference-at-vrg-table","status":"publish","type":"post","link":"https:\/\/www.vrg.org\/blog\/2012\/08\/03\/caryn-ginsbergs-animal-impact-available-at-ar2012-animal-rights-conference-at-vrg-table\/","title":{"rendered":"Caryn Ginsberg&#8217;s Animal Impact available at AR2012 animal rights conference at VRG&#8217;s table"},"content":{"rendered":"<p><a href=\"http:\/\/priority-ventures-group.com\/animal-impact-for-animal-protection\/\"><img decoding=\"async\" src=\"http:\/\/www.vrg.org\/blog\/wp-content\/uploads\/2012\/08\/animal_impact.jpg\" class=\"alignleft\" width=\"150\" \/><\/a><\/p>\n<p>By Shelby Jackson, VRG Intern<\/p>\n<p>Caryn Ginsberg&#8217;s <a href=\"http:\/\/priority-ventures-group.com\/animal-impact-for-animal-protection\/\">Animal Impact: Secrets Proven to Achieve Results and Move the World<\/a> applies marketing strategy to animal advocacy, enlightening readers with an easy-to-comprehend, professional approach that is sure to push individual and organizational advocacy efforts to the next level. Ginsberg&#8217;s straightforward guide is packed into her ACHIEVEchange framework: Action and Animals, Create Benefits and Cut Barriers, How to Say Something to Someone Instead of Nothing to Everyone, I Am Not My Target Audience, Education Is Not Enough, Voice Matters, Evaluate, Don&#8217;t Guess. <i>Animal Impact<\/i> guides readers through the text by breaking each chapter into pieces and by proceeding each with an outline, and concluding with a recap. The book successfully engages readers through its interactive discourse and thought experiments that help readers realize for themselves why certain techniques are more effective than others. <i>Animal Impact<\/i> is a powerful tool for the animal rights movement and a must-read for those concerned about the well-being of animals.<\/p>\n<p>Caryn Ginsberg will be speaking and signing copies of <i>Animal Impact<\/i> at the <a href=\"http:\/\/arconference.org\/\">Animal Rights National Conference<\/a> this weekend in Washington, DC. She has graciously agreed to donate a percent of the proceeds to the Vegetarian Resource Group for every copy sold at the conference. The VRG will have Caryn&#8217;s book for sale at our table. We hope to see you there!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Shelby Jackson, VRG Intern Caryn Ginsberg&#8217;s Animal Impact: Secrets Proven to Achieve Results and Move the World applies marketing strategy to animal advocacy, enlightening readers with an easy-to-comprehend, professional approach that is sure to push individual and organizational advocacy efforts to the next level. Ginsberg&#8217;s straightforward guide is packed into her ACHIEVEchange framework: Action [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,8],"tags":[],"class_list":["post-3659","post","type-post","status-publish","format-standard","hentry","category-books","category-events"],"_links":{"self":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts\/3659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/comments?post=3659"}],"version-history":[{"count":9,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts\/3659\/revisions"}],"predecessor-version":[{"id":3678,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts\/3659\/revisions\/3678"}],"wp:attachment":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/media?parent=3659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/categories?post=3659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/tags?post=3659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}