Chipotle will bring the popular vegetarian option to Southern California on Monday, June 3.<\/p>\n
**<\/p>\n
Los Angeles, May 16, 2013 \u2013 After testing a new vegetarian menu item called \u201cSofritas\u201d in seven San Francisco Bay Area restaurants, then expanding into all Northern California locations, Chipotle Mexican Grill will launch Sofritas throughout Southern California on June 3, 2013, making the new menu item available in all California restaurants.<\/p>\n
Sofritas, shredded tofu braised with chipotle chilies, roasted poblanos, and a blend of aromatic spices, is made with organic, non-GMO tofu from Oakland, Calif. artisan producer, Hodo Soy. Chipotle expects Sofritas to appeal to vegetarian and vegan customers, as well as those looking for an exciting new taste.<\/p>\n
\u201cWe are changing the way people think about and eat fast food,\u201d said Steve Ells, Chipotle founder, chairman and co-CEO. \u201cSofritas is a very
\ndifferent kind of menu item, not just for Chipotle but for any fast food or fast casual restaurant. It was conceived with vegetarians and vegans
\nin mind, but it\u2019s so delicious that we think it will have crossover appeal as well. It\u2019s been well received in the initial test and Northern
\nCalifornia market, so we\u2019re expanding throughout the state to give more people the opportunity to try it.\u201d<\/p>\n
Sofritas is available in burritos, tacos, burrito bowls, and salads and can be combined with other signature ingredients, including white or brown cilantro-lime rice, pinto beans or vegetarian black beans, house-made salsas and guacamole, and cheese or sour cream.<\/p>\n","protected":false},"excerpt":{"rendered":"
Chipotle will bring the popular vegetarian option to Southern California on Monday, June 3. ** Los Angeles, May 16, 2013 \u2013 After testing a new vegetarian menu item called \u201cSofritas\u201d in seven San Francisco Bay Area restaurants, then expanding into all Northern California locations, Chipotle Mexican Grill will launch Sofritas throughout Southern California on June […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-4479","post","type-post","status-publish","format-standard","hentry","category-fast-food-quick-service"],"_links":{"self":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts\/4479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/comments?post=4479"}],"version-history":[{"count":2,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts\/4479\/revisions"}],"predecessor-version":[{"id":4497,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/posts\/4479\/revisions\/4497"}],"wp:attachment":[{"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/media?parent=4479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/categories?post=4479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vrg.org\/blog\/wp-json\/wp\/v2\/tags?post=4479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}