According to the Packer newsletter, the top fresh fruits purchased by U.S. consumers are bananas, strawberries, grapes, apples, and watermelon. The top fresh vegetables are tomatoes, potatoes, onions, carrots, and bell peppers. Interestingly, kale and collards are not on the list.
To see the complete report, go here: https://preferences.farmjournal.com/rs/843-YGB-793/images/Fresh%20Trends%202022.pdf?mkt_tok=ODQzLVlHQi03OTMAAAGHBTPHLFYOjQ10gAkpvpBjgHatwhAGjZ-iM5HP9AMl4DHvibgs18QlBK5Ij8QGH65KbdIUA7hYYRAfeNMlbI90n2Qc8_R_4Fc1BbEbWv17PbbONgBTYA